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No More Abbey Credit Cards

Posted June 19th, 2009

This week spells the end of Abbey, Bradford & Bingley, and Alliance & Leicester as we know it, as they’re all getting rebranded as their parent Bank, Santander, a lovely red hue with a coffee cup logo. Assuming you’ve not been to Spain recently, then more than likely you’ve seen it plastered all over Lewis Hamilton and his motor.
This probably doesn’t mean too much for you if you have an Abbey, Bradford & Bingley or Alliance and Leicester Credit Card, but your next credit card will carry the Santander Name and brand.
The Abbey Zero will now be called the Santander Zero, while the Abbey Credit Card will be called the Santander Credit Card, nothing too complex there. There is no change in the terms and conditions that effect your card, you’re not signing a new contract, you’re just dealing with a different brand.
Roger Lovering, Santander Cards managing director, said the firm is “delighted” by the rebrand of Abbey’s credit cards.
“Operating as part of Santander, we will be able to leverage a global brand that represents strength and financial security to customers in today’s difficult economic environment,”
The main reason for doing this relates to cost saving, despite an initial outlay of £12 million to update the branding is to save on advertising, when you get to the scale of Santander, creating bespoke advertising campaigns for individual brands can result in a significant outlay, now they can just create 1 advertising campaign globally and apply it in the different regions.



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